Marketing automation and e-commerce are like peanut butter and jelly. They’re amazing separately, but they’re so much better when put together! Mouth-watering food aside, if you’re looking for a tested way to increase sales in your online store, you’ll surely enjoy this article and the free guide that comes with it. Why e-commerce? The
There’s so much to learn in online marketing. It has a lot of moving parts, with each part being complex enough to fill a life of study. Like design or copywriting. Getting traffic, converting traffic. Business models. Plus a dozen other skills. Fortunately, you don’t have to be a world-class expert to do well online.
Turning customers into repeat buyers is a goal for most businesses. Once a customer completes a purchase with you, it becomes your job to figure out what it will take to keep them coming back for more. One way to help ensure you stay top of mind following their purchase is a strategized post-purchase communication
For business websites, video marketing is a strong and popular tool for showcasing the company’s work or products. What better way of telling your story than with a video clip? However, every clip requires hours of planning, scene setting, filming and post production. Having invested your time and money into making your video clip, you’ve
WordPress is a popular option for eCommerce. With its versatility and many eCommerce plugins, it’s a strong platform for running your own online store. However, simply setting up an eCommerce site doesn’t guarantee that you’ll make money online. You need to be conscious of your site design and web copy and how that will impact
A content calendar is crucial for focusing efforts, maximising resource and being effective. Here’s how to create one for your business or client. Content calendars aren’t new and they’re not complicated. So, why a post dedicated to creating one? Honestly, it’s meant to act as a catalyst. A content calendar is for: 1) people who
In our recent webinar, Kath Pay, founder of Holistic Email Marketing, joined us to teach our viewers how to embraces personalization in marketing automation. For those of you who couldn’t attend the webinar, we offer this recap. Personalization is one of the key ways to creating a great customer experience. At the end of the