One Easy (and Easy-to-Overlook) Way for Marketers to Adopt the Customer Mindset

Marketing personas? Check. Customer data? Check. Strategy? Check. Deep understanding of your product or service and the problem it solves? Yep. Empathy for the customer? Absolutely. Sweet marketing automation platform? Of course you’ve got that, too! You’re armed with all of the above—all the things you need to create the kind of nurturing campaigns that

How Brands Use Video to Boost Awareness

What is brand awareness and how does it affect your larger business? As it turns out, it affects things a great deal. According to Harvard Business Review, 64% of people said that shared values were the main reason why they had a relationship with a brand in the first place. Regardless of the industry that

How to Use a Knowledge Base to Grow Your Social Presence

I can’t think of a day when I didn’t check my Facebook, let alone the other social channels like Twitter, Instagram, SnapChat and what not. Social media is not a trend anymore, it has become a habit and a way of life. If we analyze the involvement of social media in our day to day

Join us for our upcoming webinar: Getting Started with Landing Pages

Email list-building lies at the center of many online businesses nowadays. If you consider your sales process as a funnel, interaction with a lead starts right after acquiring it. GetResponse users know this too. That’s why they value landing pages as one of their most important tools for acquiring leads. In fact, on a worldwide

How to Overcome Responsive Email Design Stumbling Blocks

Over the years, ‘responsive’ has become a buzz word. Whether it’s a website or an email, it has become an absolute necessity. According to Ascend2, email marketing is being used by 82% of companies.  However, it cannot be said with surety as to how many of them are properly aware of responsive email designs and

Are You Communicating Your Value Proposition the French Way?

Every company has an online business card – their website. How you present yourself, what information you offer, and most importantly – how you communicate both of those things can determine whether a potential customer will stay on your website or not. That’s where value proposition comes in, do you have what it takes to

10 Top Marketing Automation Influencers You Need to Know

When we want inspiration and guidance in the world of marketing automation, the world wide web is always a good place to start looking. But with so much content and so many ideas doing the rounds, how can we be sure that we are learning from the best? To help to cut through the confusion,