Monthly Archive:: August 2015

Are You Making The Most Out of Influencer Marketing?

One of your primary goals as a social media marketer is to expand your brand’s reach as far as possible. The others are to increase your credibility amongst your peers and followers in your industry, establish yourself as a thought leader, and of course to keep driving traffic, conversions and sales on your company’s website.

15 Reasons To Invest In Your Personal Brand On LinkedIn

People buy people. Always have, always will. That’s why the phrase “it’s not what you know it’s who you know” is as true now as it was 100 years ago. Today they are buying your personal brand. Think you don’t need a personal brand? Think again! Here are 15 reasons why you need a personal

How to Use Competitive Analysis for an Unfair Advantage

Ever heard of the “Blue Ocean Strategy”? It’s based on a book about how to carve out an entirely new segment of the market for your business. When you have properly executed the Blue Ocean Strategy, you have no real competition. I love the idea of the Blue Ocean Strategy, but it’s an ideal I

Networking Does Work – You’re Just Doing It WRONG!

There is nothing more vital to the survival and success of any business than its ability to obtain clients. Yet many business owners unfortunately believe that if they have the right product or service, clients will seek them out to buy it. This couldn’t be further from the truth: year after year, decade after decade,

Maintaining A Good Relationship With Your List: Deliverability Part IV

2 weeks ago I gave you advice on generating a list, so I assume you already have a list to work with 1 week ago I gave you advice on how to take care of your list. Granted, most of it was about removing contacts and I know you don’t really want to do that. I

An Email Marketing Funnel For Planning Your Subscriber’s Journey

Successful email marketing is not about asking people to sign up and sending them promotional emails till they unsubscribe. It is a great opportunity to build unique relationships between your brand and subscribers. If you want to make the best of your email marketing, change your mindset and think of the subscription process as a

Is Your Website Mobile-Friendly? Is It Mobile-Friendly Enough?

Mobile use is growing every day. Fortunately, most marketers and small business owners are keenly aware of this. It’s hard not to be. Whether it’s “mobilegeddon”, or a new study on how consumers use their smartphones, mobile gets a lot of press. And it should. When Internet usage shifts from primarily being a desktop activity to