Monthly Archive:: October 2015

5 Reasons Why Your Goat is a Terrible Guest Writer

Your goat decided to start a new adventure with writing by contributing to other blogs. What a fine and swell idea, a very popular one these days. However, it’s hard to get to the proverbial greener side. Editors get a lot of guest post ideas – their inbox is an endless pit of “3 innovative,

How to Achieve Email Marketing Excellence [Deck + Recording]

Following the report, we’ve recently published in collaboration with Dr Dave Chaffey and Smart Insights, we’ve organized an online webinar to discuss the aims and outcomes of our study. For those of you who didn’t get the chance to join us, here’s a nice and quick recap to get you on track. In this post

Why Autoresponders Are Perfect for Storytelling

Autoresponders are one of the oldest and most effective types of email marketing. They’ve been around since Internet marketing was born. They’ve probably sold more than a billion dollars worth of stuff. Compare that to storytelling. It may be one of the newest marketing buzzwords, but it’s actually one of the oldest marketing techniques. Storytelling

8 Email Subject Lines to Increase Your Open Rate

Do you want to ensure that your subscribers open more of the emails you send them? Do you want to learn techniques to create subject lines with appeal? One of the biggest problems affecting those of us involved in online marketing is the fact that our subscribers do not open all of our emails.  Whilst the

Getting Festive On Facebook – Planning Your Christmas Campaigns

Ho! Ho! Ho-oh, no! It’s not that time of year again, is it? Well, not quite – but it is already October, and that means that it won’t be long before the C-word will be spilling glitteringly from the lips of every man, woman, child and marketer (for I’m not sure we qualify as being

Don’t Underestimate the Power of LinkedIn Search

YouTube will overtake Google this year in the search market. Video is king now that everyone has a smart phone. Just like YouTube, LinkedIn is often overlooked when it comes to the use of search online.  And just as YouTube is still overlooked and underestimated by brands, if not by consumers themselves, as to how they market

7 Marketing Podcasts for a More Productive Commute

We’re in a special time for podcasts. They’ve been around for a long time, hanging out in the corner and biding their time. Waiting to be noticed not as a niche but as a next big thing. Waiting for other content types to have their moments in the spotlight. A few years ago, it was