Monthly Archive:: November 2016

Can Facebook Democratize Omnichannel Retail?

Content and social media marketing isn’t just for e-merchants. You might be utilizing the likes of Facebook, Instagram and Pinterest to build awareness of your high street presence, and may very well be marketing your wares across these channels as well. Furthermore, you’ll have also at some point made the wise decision to open up

The Funniest Brands In Online Marketing

If you have paid any attention to some of the biggest online marketing campaigns you’ll know one thing for sure: Funny sells online. This is because laughter is deeply connected to happiness, and emotions are what truly drive people to share content. If you’re looking to use emotions to drive your online marketing, ‘happy’ is

How To Create An Irresistible Direct Mail

Creating direct mail (DM) is one of the biggest challenges faced by marketers as they need to curate DM campaigns in par with other digital marketing channels. There is more than one way to curate an interesting and irresistible piece of ‘Direct Mail’ content. Below are 5 great ways to make your direct mail content

5 Core Principles For Improving Your Content Marketing Strategy And Outreach

Done right, content marketing can help you to increase brand awareness, drive traffic to your website, and increase sales. The challenge is creating a strategy that really works for you. The best place to begin is by learning and applying these five core principles.   Think Beyond Blogging If your content marketing efforts have begun

7 Components Of Content Marketing Friendly Web Design

Content marketing is a popular way to boost your brand’s awareness and attract potential clients to your business. Publishing news stories, opinions, research and recommendations makes you look professional in your client’s’ eyes. But simply posting content is not enough. Firstly, it has to be appealing to the users to make them want to read

Use Subdomains And Directories To Create Targeted Landing Pages

We know how important it is to be consistent throughout your online marketing campaigns. Whether it’s social media, email or landing pages, each medium you use it needs to be aligned with your brand image. To help you with that, we recently added a small but very important feature to GetResponse Landing Pages so that

4 Keys To Marketing Success

Successful online marketing requires efficiency and consistency. In order to increase output and continually stay in front of customers, many businesses are resorting to marketing automation. However, in order for marketing automation to work, it’s important for businesses to do it the right way – without compromising engagement.   How to successfully automate  With all