Monthly Archive:: March 2017

How to Leverage the Dark Side of Dark Traffic

Research shows, out of all the content being shared online, almost 77% is shared through ‘dark social’. In fact, most of us engage in sharing content over the ‘dark’ part of social media, without even being aware of it. If you have ever shared any content, with anyone, through either a personal messaging app or

6 Steps to Refreshing Your Contact List This Spring

Spring is here, so you’re probably thinking about tackling those seasonal chores – like clearing out the garden, or your closet. But what about your email contact list? Cleaning up your contact list (what we call “list hygiene”) is one of the most under appreciated areas of email marketing. And it’s probably the least popular, too.

The 5-Step Guide to Email Marketing Personalization

Personalization goes far beyond a custom name field. Personalization means relevance and that’s why it lies at the heart of effective marketing communication. In today’s article I’ll show you how to use marketing automation in order to send the right emails to the right people at the right time.   The shocking truth about the

A Beginner’s Guide to Lead Generation

First things first – we need to understand the difference between generating traffic and generating leads. Let’s begin with the former. Traffic generation is all about your top of the funnel (ToFu) content marketing efforts. That is to say, it is your blog (and other content) output that has the sole purpose of simply driving

Getting More Out of Your A/B Tests, Scientifically

A/B testing is a standard practice for marketers. Yet, there is another breed of professionals in the world who do the same type of thing. Scientists. An A/B test is literally a scientific experiment. We want to find out if something will have a specific impact on the world. But, instead of testing on lab

Why Being ‘Busy’ Does Not Mean You’re Being Productive

Many people see being busy as a badge of honour, believing it shows that they’ve got important tasks to handle, and that they work hard to earn their income. This goes hand-in-hand with the assumption that people who have free time on their hands are not as important or don’t work as hard as those

Will AI Radically Change B2B Marketing? Marketers Think So

First, a startling piece of data: 80 percent of business-to-business marketing executives believe that artificial intelligence (AI) will revolutionize marketing by 2020, according to a recent study. Next, the qualifier (the giant asterisk next to that startling piece of data!): Only 26 percent of B2B marketers are confident they understand how AI is used in