Monthly Archive:: April 2017
Does your brand have a distinct brand voice? Would your customers recognize you just by the way you speak to them? Voice is a crucial part of your brand’s identity, so if neither of the two is the case, read on to see how to change it. What is voice, and what is tone?
Working in seasonal industries like travel and hospitality is challenging, to say the least. You’ve either got tons of people making reservations on your site or hardly any, forcing you to constantly review your marketing budget spending. The good news is it doesn’t always have to be like this. What I’m about to show you
Digital marketing has opened the door for a lot of brand messaging strategies. Even with the rise and rise of popular channels like social media, instant messaging, and now, conversational commerce for communication, email marketing remains one of the most effective ways for businesses to reach new and existing customers. However, it only
Looking to increase traffic to your website? The key is knowing the right keywords. Not only do keywords impact your rankings, but they also can – and should – be used as a starting point for creating great content. Which means some keyword research is in order. Before you begin your content creation, it is
Success is all about hitting the right note at the right time. Powerful digital marketing is the only hope to see success and expand your brand reach at the right time today. With heavy competition in the market, businesses are forced to think and explore new digital possibilities. Social media takeovers are a new possibility
Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor to sign up. Congrats! But what else did you do? Did you take full advantage
If you’re like a lot of people, you have questions about marketing automation. How does it work? What are the benefits? And, most of all, what exactly is marketing automation? Good news! We have the answers to those and other questions you might have in the blog post below. Q: What exactly is marketing automation?