Author Archive

How to Avoid the 6 Biggest Pitfalls of Lead Nurturing

Lead nurturing doesn’t have to be complicated. Learn how to steer clear of these common mistakes by adhering to common sense lead nurturing strategies. 1. Make your emails sound personal to avoid being confused with a bot.  Most contemporary B2B buyers can spot an impersonal, automated sales email from a mile away. They have had

SIT (Segment, Inquire & Teach) To Keep Your Audiences Happy

There is a wonderful quote from Amazon CEO Jeff Bezos that says “we see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little better.” This is an age old tradition in marketing of course. There

Match Your Message to Your Market on Social Media

You may have a great message, but is it reaching the right people? Creating a great message is important. Making sure it gets to the right people, in the right way, on the platform where their attention already is, is critical. Demographics and personas. The first thing you need to get a solid grasp on

How to Create a Brand that Attracts New Customers Like a Magnet

So there you are – you’ve developed a marketing campaign designed to drive prospects to your website. The results have been pretty good and you have a lot to be proud of. The problem is that none of the new visitors are doing what you want them to. Whether it’s getting them to download an

How to Use Content to Improve Customer Lifetime Value

It’s well-documented that it’s both easier and cheaper to sell to an existing customer than it is to a new one. Indeed, according to Gartner, “65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied.” Paul Farris

ResponseCon Registration Opens Tomorrow

It’s nearly here! Registration for ResponseCon opens tomorrow (August 16, 2017)! Four two-day events in four cities across America make for great inspiration, learning, and networking. October 17-18, join us in Boston. October 19-20, come see us in Denver. October 23-24, visit us in San Diego. October 25-26, meet up with us in Austin. All

Beyond Demographics: How to Collect Valuable Subscriber Data

Subscriber data is the backbone of successful email marketing. It’s really simple – the better you know your target audience, the better you communicate with them. We often say that email marketing allows you to collect a lot of data about your subscribers. But what does “a lot” really mean? What kind of data should