Author Archive

How to Plan & Execute a Social Media Takeover

Success is all about hitting the right note at the right time. Powerful digital marketing is the only hope to see success and expand your brand reach at the right time today. With heavy competition in the market, businesses are forced to think and explore new digital possibilities. Social media takeovers are a new possibility

How to Create the Perfect Thank You Page: An Epic Guide

Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor to sign up. Congrats! But what else did you do? Did you take full advantage

The 5 Most Frequently Asked Questions About Marketing Automation

If you’re like a lot of people, you have questions about marketing automation. How does it work? What are the benefits? And, most of all, what exactly is marketing automation? Good news! We have the answers to those and other questions you might have in the blog post below. Q: What exactly is marketing automation?

Announcing the new mobile workspace for landing pages

More of us are living our lives online – and on the go. So it’s no surprise that 60% of all web traffic now comes from mobile devices. And by 2020, 45% of all ecommerce purchases in the US will come from mobile devices. That means nearly half your customers will buy using their mobile

Lead Magnets: What They Are and How to Use Them

Want to generate online leads? Then your business needs lead magnets. The average customer is constantly overwhelmed with marketing and engagement attempts from brands across the globe. How many times have you visited a website that begs you to subscribe with a pop-up or landing page form- and how many times have you ignored those

How AI Helps, Not Replaces, Content Marketers

When I hear people talk about advancements in technology, I often think of devices, machines and apps. But the origins of the word technology are from the Greek word techne, which means “art, skill, cunning of hand.” The definition of technology is a “collection of methods, skills and processes used in the accomplishment of objectives.”

“It’s the (Experience) Economy, Stupid.”

When was the last time you bought something because the customer experience was so mind-blowing that you didn’t consider the price or whether there was a competing product out there that might be better? Well, if was quite recently, then you’re not alone, as apparently 89% of customers in the US and UK said they