Author Archive

Email Subject Lines: Specific Is the New Short

For years now the best practice for writing email subject lines has been “keep it short”. This became even more important when more and more people started reading their emails on mobile devices. But – when you look at the data – does this advice really hold true? I have numbers that say something a

The All-New GetResponse [New Release Info Available]

We love sharing our news with you. And today’s announcement is huge, because you’re about to see the all-new GetResponse! This summer, you’ll experience an entirely different version of your favorite platform – now your command center for all your online marketing. Want to take a look inside?   Why the change? You’ve probably noticed we

Driving Leads with LinkedIn: 4 Lead Magnet Strategies to Grow Your Marketing Automation

In my last article, I mentioned the importance of not adding every brand-new connection to your email list (without their permission). However, it is a good practice to send a message with a (valuable) lead magnet to anyone who invited you to connect. Let’s dive a little deeper into this strategy. 1. Lead magnet & responding

Four Unconventional Ways to Improve Conversion Rates

Most people reading this blog already know several techniques that will improve conversion rates on their landing pages. The most common technique is A/B split testing. That’s where you test one version of a landing page (version A) and compare the results against a second version of the landing page (version B). You might test

Work on the Micro Moments from Start to Finish

There have been enough rounds of talks in the market about micro moments. What, exactly, is this? How is this related to business? Does this influence success? You need to reach your customers anytime, anywhere. Micro moments are the touch points, the moments that can smoothly nudge your customers to take a decision and sign

The Content Imperative for Successful Marketing Automation [Webinar Recap]

In a webinar for the GetResponse Automation Hub, Michael Brenner, keynote speaker, author of The Content Formula, and CEO of Marketing Insider Group, joined us to discuss the content driver for marketing automation. Content marketing is a driver for success in marketing automation. In fact, marketing automation creates a need to understand how to create

4 Ways to Align Your Content Marketing Strategy With Your Mission

Being an essential aspect of any company, marketing plays a vital role to increase profitability. In the same way, content marketing is the prerequisite in practicing any of the SEO techniques for a website. As we all know SEO (Search Engine Optimization) is all about creating amazing content, optimizing and promoting it. And now, SEO