Email marketing is all about cherishing relationships and Mother’s Day is another opportunity to prove it. Most people would like to give their Mom something unique, so it’s a chance for your brand to come up with a great offer and once again exceed customer’s expectations.
According to the latest statistics there are 85.4 million Moms in the U.S. alone, so a Mother’s Day campaign should be one of the major events of your marketing calendar. Today I wanted to share a few tips on how to prepare an effective Mother’s Day email marketing campaign.
Do you know what Moms want to get?
Before you start preparing your offer, here is a top 10 list of what Moms would like to receive for Mother’s Day according to Statistic Brain:
- Something Homemade
- Greeting Card
- Gift Cards
However the list does not include the ultimate present according to Dr. Gail Gross – the gift of time. A Mom’s Time Out is the moment only for herself when she can de-stress and restore energy.
However it’s not just about the Mom’s. Little things mean a lot and a proper campaign could go a long way with consumers. Incentivize your customer’s decision with discounts, special offers, and bonus gifts.
Try to get more out of the holiday by offering bundles e.g., Mother + Mother-in-law special – choose one item and the second will be 30% off. You can also take it a step further and with two purchases, offer free shipping on Mother’s Day products.
Make sure you start promoting your campaign and start creating landing pages and sending out newsletters. Also, it is good to give your customers reminders, after all some of us are forgetful and might not remember what day is Mother’s Day!
Help your customers choose what’s best
Everyone wants to offer something unique on this day. Home-made gifts are so popular because their preparation requires effort and therefore they feel personal.
Offer personalization – involve your customers in the process and allow them to prepare a perfect gift.
You will find more information in the infographic below. Use these 7 tips to design an email marketing campaign that will help your customers celebrate this special day and put a smile on every Mother’s face:
Tips for a Loving Mother’s Day Campaign [Infographic] is a post from: GetResponse Blog – Email Marketing Tips
The post Tips for a Loving Mother’s Day Campaign [Infographic] appeared first on GetResponse Blog – Email Marketing Tips.
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