Winter Email Lookbook

Happy (early) St. Nicholas Day! There is no way better for an email marketer to celebrate St. Nick than by looking at some inspiring emails. The Holidays are an excellent time to let your inner artist come out. 

November through December is the busiest time for online marketers. According to the National Retail Federation Holiday retail sales are steady on the rise:

NRF_sales

With that in mind, I’ve collected a couple examples of great Holiday-themed emails to inspire all you email marketers.

 

GIF’s in email

Moving images or illustrations are an excellent way to get the subscriber to keep on reading your email. A personal favorite of holiday cheer in email is Photojojo. Take a look at the following examples where the entire mail has moving images or where the central point is a GIF:

Photojojo_cookie

Photojojo_lever

The two examples below have GIF’s as a tiny element. Although these are only the beginning of the entire newsletter, they already draw you in and entice to read all the details:

Photojojo_friends

Photojojo_grinch

Here’s another example from Banana Republic that shows how a simple GIF can make the newsletter very memorable. What’s more, the title is ingenious, taking a Game of Thrones reference and making it work for your campaign is just good reactive marketing:

BananaRepublic

 

Beautiful Images

LUMITRIX

Lumitrix

 

VSCO

VSCO

 

Uncommongoods

uncommongoods

 

John Mark McMillan

JohnMarkMcMillan

 

Ello

Ello

 

Calendar Reminders

Timberland

Timberland

 

SECRET ESCAPES

advent_2

advent_1

These are just some examples, but marketers are stepping up their game this year! Keep on the lookout for another portion of awesome newsletter examples. In the meantime, what are your favorite winter-themed emails? Share in the comments below!

The post Winter Email Lookbook appeared first on GetResponse Blog – Email Marketing Tips.

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